In this digital world, it’s not enough to have a good website. You need to have a good technical SEO, too.
With so many different options and avenues of information, visitors don’t just look at websites anymore—they scan them. What they see first is what they remember last; if your site isn’t user-friendly and pleasant to the eye. You probably won’t get many visitors returning again and again.
Technical SEO is a branch of search engine optimization that deals specifically with how your website functions from a technical perspective. It includes elements like page speed, crawling efficiency, internal linking structure, and site architecture.
This article will explain all of the above in detail and provide actionable tips on how you can optimize your website for Google without breaking the bank!
In the world of marketing, there is one phrase that rings true for almost any company that wants to thrive in today’s digital landscape: Content is king.
But what does this have to do with technical SEO?
Everything! Content is king for your website because, without it, your site won’t have many (if any) visitors. If you don’t have visitors, then you also won’t have anyone who will see your ads or hear about your product and services.
So, in other words, SEO matters a lot. Technical SEO refers to the optimization of various site elements. It is not visible to users as content; things such as page speed, site architecture, metadata and indexing, internal links, and more.
How Will Technical SEO Provide Benefits?
Your technical SEO efforts directly affect how easily, and quickly, your site will load for your visitors. Both on-page SEO and off-page SEO are important for technical SEO. With a slow page speed, you’re sending the message that you don’t care about your visitors’ experience.
So you might as well just close your browser. People also tend to Google pages that take too long to load. According to Google, people who search for a topic and then click on the first result are more engaged with that page.
HTML & XML Sitemap
Sitemaps and HTML are structural elements of a website. While these two can and should be optimized for SEO, they are technically SEO elements. Sitemaps are a way for Google to find all the content on your site. They let Google know which pages your visitors are likely to see and allow Google to preload these pages when a user searches for content on Google.
This means that your site will load faster because Google doesn’t have to wait for the page to load before displaying the results. Sitemaps are great for improving your site’s speed and load time, but they’re also a great way to make sure your content is properly indexed by Google.
Sitemaps are essentially a way to make sure that Google sees all the pages on your site, even those they wouldn’t normally see because they’re buried in the depths of your site.
Factors That Help to Rank:
- Page Speed
- URL Structure
- SEO Friendly content
- Internal linking structure
What’s the first thing you do when you see a slow-loading site? You probably tap or swipe somewhere else. You might even leave your browser altogether. How frustrating is that? The fewer seconds it takes to load, the faster your site will appear to your visitors.
If a website’s pages take longer than three seconds to load, then it’s likely frustrating your visitors. You might want to consider optimizing your website. There are two main factors that impact how fast your site loads. The first is your website’s speed. The second is the speed of your network.
The first is the result of the design of the site. A properly optimized site should be able to handle a load of many visitors without crashing. A badly designed site will be overwhelmed. The second is the result of the speed of your network. If your network is slow, then your site will also be slow. Combining a quick website with a slow network will result in a slow-loading site.
URL Structure & Content Organization:
The first thing you’ll want to pay attention to when optimizing your technical SEO is your URL structure and content organization. Ideally, you want your URLs to be easy for humans to read and remember, as well as for bots to understand. For example, the URL for a website about home improvement might look like this:
Furthermore, you’ll want to make your URLs easily navigable and searchable. You can do this by using keywords and phrases where appropriate, and by organizing your content in a way that makes it easy to navigate and find. Internal linking is also very important in technical SEO.
You want to make sure that all of your pages link to one another so that Google can easily crawl your site and find all the keywords and phrases that are important to your business.
SEO-friendly Content Markup:
We’ve all been there before, creating that new blog post, or article. You must know that the content is going to be great. The keyword is important for ranking. You are pumped, and ready to write, but then you hit a wall.
You don’t know where to start, and how do you make sure that your content is as good as it can possibly be? This is a common problem for new writers and even some published authors. The good news is that technical SEO can help with this.
If you want to create great content, then you need to start with technical SEO. Technical SEO helps you to make sure that your content is structured correctly. It’s easy to read and make sure that it’s loaded quickly.
Internal Linking Structure:
Internal links should continue to be a huge part of technical SEO. Linking between your pages allows people to navigate your site and learn more about your offerings. When creating links, you should keep the following in mind:
- Be relevant: links shouldn’t just link to one page, but to a variety of pages on your site. People learn a lot more when they see a site’s internal links.
- Keep it fresh: Undesired links may be penalized, so you should make sure that your links are not outdated and are still relevant to your site.
The bottom line is that a good technical foundation, including a fast website and the use of SEO-friendly tags and internal linking, can lead to major improvements in rankings. With the right strategy, you can make your website more visible to both humans and bots, which can lead to more traffic, leads, and sales.
Technical SEO is an important aspect of digital marketing that every website should focus on. It’s important to remember that technical SEO isn’t just about making your site load faster, it’s also about making it easier for Google’s robots to crawl, index, and understand your content.
As you might have guessed, making your site faster and easier for robots to crawl is important because it allows Google to index your site more quickly and rank it higher in search results.
Once you’ve optimized your site for technical SEO, you’ll be able to attract more visitors to your website, increase your click-through rate, and improve your rankings on Google. Stay tuned for the next article in this series, where we will explore how you can make your technical SEO efforts successful.